Happy Hours or cocktail hours- one of the
most beneficial marketing strategies to increase sales in bars and restaurants
has got ingrained into the hospitality industry today. It refers to those slow
hours of the day when the consumption is low – late-afternoon and early-evening
A happier hour is normally the period
between 4 pm to 7 pm, the time when most people want to relax after a day’s
work. In any bar or a restaurant during these precious hours, a customer can
enjoy different alcoholic beverages or/and appetizers at a discounted price.
- To introduce your
customers to the new arrivals or promotional products
Happy hours are the best
times of the day to showcase your new and specialty products to your customers.
Bar experts are of the view that happy hour is the perfect time for any bar to
gain exposure amidst their patrons.
- To boost your sales and
A bar is visited mostly by the young group of consumers and it’s a known fact, that youngsters always look for drinks and food available at affordable prices. Hence, if you introduce happy hours in your bar with liquors at the discounted price or provide your buyers with some tempting offers, you will surely enjoy the opportunity of having increased buyers.
- Happy hours increase
With a systematic happy hour program, there’s an increase in customer loyalty.
How to increase customer
- As a bar owner value your loyal
customers by taking their feedback for further improvement.
- Provide them with premium
offers and extra discounts -such as Saturday night happy hour.
- Add testimonials, reviews or
other positive feedback from your loyal customers on your website or your
social media account.
- The best way for
Become the only best place
in town whenever a wine lover thinks ‘where to get happy hour drink specials
near me?’ Market about your happy hour program far and wide. Be innovative and
creative during those premium hours.
- Build your brand
awareness with attractive cocktail hours
Premium offers during slow
hours are the perfect ways to make your bar name popular. As a conscious bar
owner, you might seek an answer to the question ‘What will make customers want
to visit my bar, instead of others in the neighborhood?’ Happy hours are the
Introducing happy or
cocktail hours is certainly a fair business option as it inspires upselling.
But you must take care of certain aspects for more profit while planning this
beneficial marketing strategy. Sellers are of the view that providing excessive
discounts can sometimes adverse for your business bottom line.